Hello! 

Thank you for visiting Rycar Media.

My journey into web design and digital marketing has been anything but standard. After graduating from The University at Buffalo with my MBA, I started a nutritional supplement company called Body Shop Nutrition. 

I worked with designers to create the packaging, food scientists to formulate the products, and a local web company to build a eCommerce site. As things came together, I was incredibly excited… I was a business owner! 

For a few months, I spent my time building a following on Facebook and Instagram, sponsoring events, and hitting the road to visit supplement stores… but the come like I expected. 

So, I admitted that I needed help advertising online. It was going to be the most cost effective route to reach people… but I had no idea what I was doing, so I reached out to a few local online advertising agencies. I was given quite a few options. Everything sounded great! Targeted Facebook ads, fully managed Google PPC campaigns… i was ready to go!

Until I saw the price… 

$1,500 per month?! Wait, what? 

That was a lot of money for my business when it was just getting started. For that investment, I was guaranteed 350 clicks to my site. Some quick math showed be that I would need to convert nearly every single one of those clicks. I though my site was good… but not that good, no store is that good.